I'm sure he could get some advertising dollars. But he can also get alot of dollars with a contract. I'm sure his agent is going to let him know that. I doubt any agent would let him sign a contract that isn't going to be near the ballpark of his value at the end of the season. He's having one of the best receiving years ever in the history of the NFL. Signing a sub-contract set precedence for his position and his peers and usually only happens when a player decides to be their own agent. When Tom Brady re-signed a couple years ago, people thought he took a smaller contract to stay with the team. The truth, the first four years of the contract made him the highest paid quarterback. Higher than Peyton Manning. The overall value was less, but Tom Brady didn't accept less pay to play with the patriots.