I wonder if they're talking about the jets when he's in the meeting talking about "They're going to be in it for the long haul. We know it, and they know it".
Spoiler... Ian Rappaport is at a preview screening at Patriots place and says at the beginning of the film BB talks about Rex. BB is talking to Bon Jovi at camp about Rex and says "They'll (the Jets) play for him" Edit- Maybe a little dig at Mangina there too? (Intimating they didn't play all the time for him?)
It's more like the truth. Rex took the same basic defensive personnel and took them from back of the pack to first in the league. His scheme is awesome but it isn't that awesome.
I think its a coaching term if anything. Or perhaps since he was here as the DC, he knows that the franchise had the tendency to quit on their coaches (since most did suck). But he was right. I'm really excited for this special. BB's football knowledge is legendary. The cheating stuff is an easy rip on him, but this is one of the greatest football minds this game will ever see. You have to watch this if you love football.
So you think HBO "Sports" and NFL Films are, you know, comparable? One is essentially a reality show. The other is one of the reasons football is the country's most popular sport now.