How the heck do you buy a game? How does this work? Any college football experts to enlighten this goat lover? https://www.cbssports.com/college-f...2-million-for-future-home-game-vs-utah-state/
So when you are one of the best teams in the nation, you usually have a one out of conference game. A lot of times, the top schools pick some crappy school to beat up on. They'll throw the crappy school some cash so it balances out.
Or McNeese St vs. Univ. of South Florida in 2013. USF paid McNeese $400K to come play in Tampa, McNeese came in as a 3 TD underdog, USF scored on their first drive on an 80 yard rush, McNeese then put up the next 40 points en-route to a 53-21 win. That also happened to be my daughter's boyfriend's first game with McNeese so it always comes to mind when I think of these type games.
When it comes to non conference games each school picks their own opponents. One of the allure of playing a big powerhouse, if you aren’t a athletic competitor school, is the payday you receive to go get slaughtered by a national powerhouse like Alabama. Otherwise why would a team ever want to play them. Conversely, the powerhouses have to offer up large sums of money to be able to secure those opponents when they want to schedule an easy win.