“Anheuser-Busch is rolling out a new sponsorship model that promises to shake up the industry. It is built on incentives for performance on the field, pitch or court, as well as off of it. Every A-B sponsor deal going forward, whether with a team or a league, will include a base compensation amount, plus metrics that trigger larger investments by the company. A playoff appearance or boost in attendance could lead to more sponsor money from A-B. A new digital platform that engages fans or increases awareness of A-B brands might spur larger payouts. Anheuser-Busch will work with teams and leagues to choose metrics on a case-by-case basis.” I think it would be great for the sports world if all large sponsors would take this approach. Pepsi and Anheuser-Busch pour a lot of $$$ into Woody’s pocket each year. They can’t be happy with all the empty seats.
I too like this idea, and now the networks should join in as well. As it is I can't wait to see how big the cuts are in the next round of TV contracts.
This should work both ways. I think the Jets should pay them more money when they start to brew drinkable beer.
It would be more impactive if they also REDUCED their investment if certain performance measures weren't hit. Maybe owners like the Johnsons would have more incentive to win, instead of just counting their profits.
Fox just paid $3.3 billion for the rights to broacast the shit Thurs night color rush games. There is currently bidding war for streaming rights going on now. The next round of TV contracts will be higher than ever.
"Drinkable" is the wrong word to be using here since AB owns six of the top ten selling brands in the US. Bud and Bud light alone represent more than 40% of beer sales in the country. We get it - you don't like it but it would come as a huge surprise to the large majority of American beer drinkers their drink of choice is not "drinkable." It may not be great beer but it is great business - sell the customer what they want to buy; could be a lesson here for the NFL and Jets in particular - sell the customer what they want to buy.
I dont think BL and Bud represent 40 percent alone but ABI has a 45 share. They own a lot of brands. Michelob, Stella, Goose.
Good, ratings are way down so maybe the question will be which network is first to throw in the towel.
Sure, ignore the message in the last sentence and just whine about being called out for your effete beer snob attitude that you, rather than the masses, get to define what drinkable is. Drink whatever the hell you want but get a grasp on reality, boy - you don't know it all.
TV viewership is way down. The NFL had the least decline of all programing and his still the highest rated programming (most Viewership). The first network to throw in the towel will be the network that loses out in the bidding war for broadcasting rights.
