The tech company will stream its first of 10 NFL games this Thursday as part of a bold strategy to use live events, primarily sports, as a means to draw in new users and reignite its ad revenue You can stream the game from Twitter's mobile app, on Twitter.com or from one of the new set-top box apps it launched Wednesday for AppleTV, Amazon Fire TV and Xbox One. You don't need a Twitter account to watch the game, and it will be available in every country in the world except for Canada. This kind of global reach was one of Twitter's selling points when it struck the deal in the first place. In the past, Twitter's livestreams have been tough to find. Don't expect that to be the case Thursday. You can find the stream inside its Moments tab, and the company says it'll be using lots of in-stream promotions, like the big blue banner that appears at the top of the feed for other big events like the Oscars or the Super Bowl. If you do have trouble finding it, you can click here. If you watch the game tonight on Twitter, you’ll mostly watch a fairly standard video stream. There will be ads where there are always ads, and commentators where there are always commentators. Underneath it, you’ll see a stream of tweets, the best of Football Twitter curated for you by Twitter’s algorithm. Players, refs, reporters, self-hating Jets fans. It doesn’t matter whether you’re logged in, or you’ve ever used Twitter before. The experience will be the same for everyone at first, but eventually, Twitter plans to personalize the feed for each user. You can watch the game anywhere Twitter runs—on your phone; in your browser; or in Twitter’s new apps for the Apple TV, Amazon Fire TV, and Xbox. Twitter’s even working on syndicating its video, so you can watch the game anywhere you can see tweets. Well, not quite yet: Twitter’s working with a few partners, like Sports Illustrated, but more are coming soon. We promise to embed football as soon as we can. https://www.wired.com/2016/09/nfl-twitter-future-live-tv/
