No More EA NFL Exclusive license ??

Discussion in 'Video Games' started by Royal Tee, May 24, 2010.

  1. Royal Tee

    Royal Tee Girls juss wanna have fun
    Moderator

    Joined:
    Dec 31, 2002
    Messages:
    21,809
    Likes Received:
    4,336
    If this shit holds, It will be a fukin great day in gaming!!

    Sports and the Law: Supreme Court Rules the NFL Is Not a Single Entity
    By Marc Edelman
    24 May 2010 at 1:57 PM


    8Share.Above the Law has regularly blogged about why the National Football League should not be treated as a single entity under Section 1 of the Sherman Act. See here, here, and here.

    Today the Supreme Court agreed, ruling 9-0 to overturn the Seventh Circuit’s ruling in American Needle v. Nat’l Football League , in which the Seventh Circuit had held the NFL clubs sometimes exempt from Section 1 review.

    In a concise, 23-page opinion (PDF), the Supreme Court explained that the NFL is not a single entity because “the NFL teams do not possess either the unitary decisionmaking quality or the single aggregation of economic power characteristic of independent action.”

    This case will now be remanded to the Northern District of Illinois for further discovery and then review of its antitrust merits under the Rule of Reason. (More detailed discussions of the issues on remand are available here and here).

    Additional analysis and background, after the jump.


    * * *

    For those who are less familiar with the American Needle case, the original plaintiff, American Needle Inc., had for more than twenty years maintained a non-exclusive license to design and manufacture headgear bearing the NFL clubs’ names and logos. Then, nine years ago, the NFL clubs decided to offer an exclusive license to American Needle’s main rival, Reebok.

    Upon being foreclosed from the opportunity to sell NFL headgear, American Needle sued the NFL clubs in the Northern District of Illinois, contending that the new NFL licensing arrangement violated Section 1 of the Sherman Act by illegally restraining trade in the market for purchasing rights to NFL logos.

    The NFL clubs, in turn, responded by not only alleging that their licensing arrangement was pro-competitive under antitrust law’s Rule of Reason but also by arguing that the NFL clubs constituted a single entity under antitrust law. This second argument was an attempt to obtain the case’s dismissal without ever allowing an assessment on the merits of the NFL’s licensing practices.

    After allowing the case to proceed into the discovery stage, Judge Moran of the Northern District of Illinois granted summary judgment in favor of the NFL clubs, ruling that the NFL acted as a single entity for purposes of trademark licensing and thus was exempt from Section 1 of the Sherman Act. The Seventh Circuit Court of Appeals affirmed, holding that whether a sports league should be treated as a single entity is a matter to be decided “one league at a time” and “one facet of a league at a time.”

    In a final effort to overturn this ruling, American Needle hired the law firm of Jones Day and filed a petition for certiorari to the Supreme Court. In its petition, American Needle noted that the Seventh Circuit’s ruling seemed to conflict with previous rulings about the single entity status of sports leagues issued in the First, Second, Third and Ninth Circuits. American Needle also argued that the Seventh Circuit may have overstepped its bounds given the Supreme Court’s 1984 ruling in the case Copperweld Corp. v. Independence Tube Corp, in which the Court had held the proper test for single entity status involved whether the entity joins together separate economic decisionmakers.

    On June 23, 2009, the Court granted certiorari in the case (see here). The Court then heard oral arguments on January 13, and today issued its much awaited ruling.

    * * *

    Today’s ruling in favor of American Needle is hugely important to any plaintiff seeking to challenge sports leagues; conduct under Section 1 of the Sherman Act because it preserves the opportunity for the court to review league-wide conduct on its merits.

    Today’s ruling also is important from a broader antitrust perspective because it confirms that a collection of separate businesses that function as a cartel cannot “avoid antitrust law simply by creating a joint venture to serve as the exclusive seller of their competing products.”

    However, whether American Needle will ultimately prevail on the merits remains far from settled. As Rutgers School of Law-Camden professor Michael Carrier noted in a recent law review article, defendants have won 221 of the past 222 cases that have involved a court’s final determination under the Rule of Reason (link to Professor Carrier’s article)

    In addition, even if the NFL clubs’ licensing practices have led to some anti-competitive effects, league-wide trademark licensing might also produce some pro-competitive benefits by reducing the transaction costs of obtaining licenses to use all club logos on a single piece of merchandise (link to my law review article).
    Gratuitous Linky
     
  2. Jam.

    Jam. Banned

    Joined:
    May 9, 2009
    Messages:
    2,674
    Likes Received:
    0
    You'd think the Supreme Court has better stuff to do...but this is cool nonetheless.
     
  3. JetBlue

    JetBlue Well-Known Member

    Joined:
    Nov 24, 2004
    Messages:
    11,632
    Likes Received:
    5,841
    no, that's kind of what the Supreme Court is for.
     
  4. devilonthetownhallroof

    devilonthetownhallroof 2007 TGG Fantasy Baseball League Champion

    Joined:
    May 26, 2004
    Messages:
    5,198
    Likes Received:
    3
    Great, now 2K can make more shitty sports games. I'm waiting for THEIR exclusive MLB license to expire. Now THAT would be a great day.
     
  5. mj2sexay

    mj2sexay Active Member

    Joined:
    Oct 18, 2005
    Messages:
    2,619
    Likes Received:
    8
    I dont think they have an exclusive license. Otherwise how does the show come out every year.

    By the way in case I'm wrong devil, im totally with you. 2K Sports baseball games are always a heaping pile of dog shit. Sucks that I have a 360.
     
  6. JetBlue

    JetBlue Well-Known Member

    Joined:
    Nov 24, 2004
    Messages:
    11,632
    Likes Received:
    5,841
    this won't have any effect for years, sadly, until the case is finally ruled upon.
     
  7. desert swordz

    desert swordz Totally Addicted

    Joined:
    Apr 29, 2006
    Messages:
    1,722
    Likes Received:
    0
    2K does have an exclusive license to be the only third party developer allowed to use MLB names, logos, etc. However, the actual console owning companies (ie Nintendo, Sony, Microsoft, etc.) are allowed to make their own baseball games. Sony makes MLB the Show, which is why it's allowed to use MLB names and logos, and which is why it's only for the PlayStation

    And I, too, am waiting for the day the 2K license for MLB expires. I wanna play a new MVP Baseball. If they made a baseball game with generic ass logos/jerseys/team names like the "New York Mhets, with Josie Rayes at shortstop" I'd play that shit all the time.
     
    #7 desert swordz, May 25, 2010
    Last edited: May 25, 2010
  8. Mr Electric

    Mr Electric Banned

    Joined:
    Jun 11, 2003
    Messages:
    18,362
    Likes Received:
    1
    ESPN Football for the XBOX and PS2 was a great game.
     
  9. Royal Tee

    Royal Tee Girls juss wanna have fun
    Moderator

    Joined:
    Dec 31, 2002
    Messages:
    21,809
    Likes Received:
    4,336
    I can agree there but then for that matter, Baseball games are usually shitty in 3 year spurts...The Show is probably the best there is right now.

    that said,
    No One can touch 2k football and that needs to come back in order to create a healthy competition.
    Madden is a fukin joke and has so many things wrong w/it that they refuse to fix because they don't have to.
     
  10. Coach K

    Coach K New Member

    Joined:
    Aug 30, 2005
    Messages:
    6,214
    Likes Received:
    0
    never really liked any other football games aside from madden to be honest. and i think the NFL2k shit was overrated, nevertheless Madden has been mediocre a few years and for all the fanfare i dont blme people who dont like it.

    but I do. so either way I go with EA.

    NBA2k is nice though

    anyone remember World Series Baseball? haha oh man.
     
  11. Vorrecht

    Vorrecht Active Member

    Joined:
    Sep 5, 2009
    Messages:
    6,056
    Likes Received:
    0
    Or the Madden team will be forced to actually sell us more than a rehashed version of last year's game. That's what's wrong with monopolies, no incentive to improve your product or reduce prices. Obviously the price probably won't drop but we might see more risks taken by the Madden team. There's a reason we haven't seen a 'revolutionary' Madden game since Madden '05.
     
    #11 Vorrecht, May 25, 2010
    Last edited: May 25, 2010
  12. devilonthetownhallroof

    devilonthetownhallroof 2007 TGG Fantasy Baseball League Champion

    Joined:
    May 26, 2004
    Messages:
    5,198
    Likes Received:
    3
    Disagree. It was ok, but nothing special. It had problems just like Madden, but people make it out to be this flawless game for some reason. 2K just doesn't seem to make good sports games. I didn't really like NFL. Their MLB series is at least playable this year, but still not great and their NHL series is MILES behind EA. Basketball I don't really play so I don't know. I've heard 2K's is pretty good this year, but the '08 version I had was pretty bad.

    Such as? People always say this, but they never give specifics. Of course there are problems, just like with any game, but what are they "refusing to fix"? Even with no other NFL games they have been steadily improving the last couple years since the new team took over.
     
  13. ukilledkenny

    ukilledkenny You bastards!

    Joined:
    Aug 11, 2005
    Messages:
    8,343
    Likes Received:
    0
    if EA had taken baseball and 2k had taken football i think we would have a lot less pissed off sports gamers in the world. 2k sucks at making baseball games but they sure could make a football game.
     
  14. TommyGreen

    TommyGreen Trolls

    Joined:
    Sep 8, 2002
    Messages:
    8,564
    Likes Received:
    2
    This!

    I HATED the NFL's original decision to sign an exclusive agreement with EA. Competition breeds better games by forcing developers to think outside of the box and offer gamers more options, etc.
     
  15. Mr Electric

    Mr Electric Banned

    Joined:
    Jun 11, 2003
    Messages:
    18,362
    Likes Received:
    1
    I wasn't overrating it. I just liked it more than Madden. In 2003 and 2004, 2K put out decent games and forced EA to make a better version of Madden.

    The ESPN half-time shows and the weekly update videos made the game's presentation much better than Madden's. 2K was also more realistic and the stats were much more in depth - half tackles, half sacks, and hurries were recorded.

    I've been incredibly disappointed with EA's football games since 2005. I think Madden 10 took a huge step in the right direction, but it still has a ton of problems. The only EA football game that I still play is NCAA 2006 for the PS2 - one of the best football games ever.

    I don't play any baseball games besides The Show because nothing can compete.
     
  16. Quinnenthebeast

    Quinnenthebeast Well-Known Member

    Joined:
    Dec 19, 2008
    Messages:
    3,653
    Likes Received:
    2,880
    Madden always has those glitches where it will guarantee success on a play even if its not all physically there. Me and my friends will call it the "animation override." Its usually most obvious on passing plays where, for example, the receiver has bad position on cornerback and the receiver still makes the play despite the corner having the position (and vice versa). The corner usually slides backwards for no reason and the receiver makes his play. I've also seen pass rushers not go straight for the quarterback and make cromartie-like hesitations at times.

    Another "glitch" I noticed in the game was once I when was also playing the Colts in a franchise game, they had a lot of their linemen injured and had to put in a kicker for their center. I had Kris Jenkins go up against him and the kicker was like a stone wall. I know I was playing on all madden mode but this should NEVER happen. Watching some 5'8" 160 pound guy block Jenkins effective was pretty funny though.
     
    #16 Quinnenthebeast, May 25, 2010
    Last edited: May 25, 2010
  17. Royal Tee

    Royal Tee Girls juss wanna have fun
    Moderator

    Joined:
    Dec 31, 2002
    Messages:
    21,809
    Likes Received:
    4,336
    If you don't know than I hate to say it, you're either:
    -Not a football gamer
    -Madden FanBoi

    I really hate using those terms and If I'm wrong I apologize
    but The reason I say this is because Madden issues have been so documented all over the place for years (with specifics) so.....
    If you really need things spelled out for you that's the only assumption I can make. Feel free to da google!


     
    #17 Royal Tee, May 25, 2010
    Last edited: May 25, 2010
  18. devilonthetownhallroof

    devilonthetownhallroof 2007 TGG Fantasy Baseball League Champion

    Joined:
    May 26, 2004
    Messages:
    5,198
    Likes Received:
    3
    I didn't ask what the issues are. I know what they are. I asked what issues "they are refusing to fix." They may not be successful, but that doesn't mean that they refuse to address it. They struggled to make the change from the last gen systems and the '06-'08 era games were pretty bad, but the last two have been steadily improving.
     
  19. Royal Tee

    Royal Tee Girls juss wanna have fun
    Moderator

    Joined:
    Dec 31, 2002
    Messages:
    21,809
    Likes Received:
    4,336
    The issues they are refusing to fix are the issues that deal w/ the engine and AI.

    i.e.
    Motion shifting, Speed burst, Defender awareness, line blocking just to name a few.

    What EA is doing is burying these known issues by masking them w/ other BS like gang tackling etc...
     
  20. devilonthetownhallroof

    devilonthetownhallroof 2007 TGG Fantasy Baseball League Champion

    Joined:
    May 26, 2004
    Messages:
    5,198
    Likes Received:
    3
    Well two of those things are being addressed this year; acceleration and blocking. And you can't say they are refusing to address them in one sentence, then turn around and say they were trying to mask them. You may disagree with the way the went about addressing then (ie "masking them") but they are not just ignoring them.
     

Share This Page