...by adding Joe Theismann to the broadcast booth for games this season. Does anybody enjoy listening to this twat-waffle? He'll be joined with Matt Millen to ensure that everyone will be watching the games on mute. This article sums it up nicely: http://deadspin.com/5631171/nfl-network-adds-theismann-to-the-booth-because-theyre-assholes
It will also insure that only about 5% of people with TVs will even get the NFL network for another year.