Using IMS STADIS technology you can collect invaluable end user data which can be used for more granular marketing efforts with individual fans. www.stadis.com It integrates ticketing information with all in-venue point of sale (POS)activity. to provide a single view of the fan. with detailed individual spending profiles. Using a simple barcode on ticket or RFID wristband it allows teams to know what individual fans are buying. So this bar code on ticket tied back to you will tell me where you sat, what you ate, what you drank and how much you spent on Jets stuff. Readers at POS locations in stadium will secretely track you. Mets already use this. So Jets will be easily able to identify the "tailgate crowd. Those who eat and drink in parking lot and buy nothing at games. Then it can tailor promotions to get those people incentives to eat or drink at game or conversely offer promotions to individual fans who are the best customers who have the highest return on investment to Jets. Fans who drink tons of ten dollar beers and buy $25 dollar hats at stadium. Other interesting thing is technology allows you to preload value onto a barcoded ticket. For instance, reward you with a $25 dollar food credit that can be used by swiping ticket at vendor station in stadium. The wrist bands for GHC and Coaches Club will also track who eats what. Maybe this is why tickets and wrist bands are slow to arrive. Big Brother is watching the Fans. Wonder if they will combine this with the "facial recognition" software installed in stadium for security purposes. Supposedly it scans stands for known felons, terroists etc. for security reasons at big games. Wonder how that can be used for marketing purposes?
I'm confused. Does this technology integrate some sort of electronic device into the ticket? If I am only having my ticket scanned at the entrance, how are they using it to "secretly" track me? And how are they authenticating the individual fan to the ticket?
they embed some mini radio frequency device into ticket or wristband and then have readers at point of sale. Is anyone a Met season ticketholder as they also do it? I am not an IT guy, but this is crazy stuff they can do nowdays.
Great. The problem is that so many STHs sell numerous, if not all of their, tickets every year. So they're not really tracking an individual fan, but most likely a random fan from StubHub. It must be a small percentage of STHs that actually go to each and every game.
You could really screw with them and have all 80,000 fans flush their tickets down the shitter after clearing the gates.
i have been to many mets games in citi field and have never had my ticket scanned other then entering the stadium.
bro this is retarded. they dont scan your ticket other than when you walk in. and they will be hard pressed to get me or most people for that manner to scan it at other spots to see what they buy. i hate that big brother bs
www.stadis.com go to website and read about it, it says Mets use it. It uses radio frequency stuff, so just standing next to register it can read the ticket in your pocket.
I agree this has never happened when I went to Mets or yankees games. I have had tickets that get you into the VIP clubs and still nothing.
Sweet!! I want a Jets chip implanted in my arm. I want to be first in line to get one, row one so to speak.
