Brian Poole Trade Rumor

Footballgod214 · Nov 18, 2020

TwoHeadedMonster said: ↑

I hated the Ted Cottrell Defense that had all the talent in the world, but couldn't tackle to save their lives.
As I recall, they led the league in passing defense! But only because they had the worst rush defense in the league, so nobody ever needed to attempt a pass.

*Looking at the stats, this was 2003, and they ended the season #2 in pass defense and #31 in rush defense, because Jay Fiedler lit them up for over 300 yards in the last game of the season. Ricky Williams must have been too high that day.
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Was that the year we played the Raiders and they ran like 30 straight times on us without a single pass?

chrisrex · Nov 18, 2020

Footballgod214 said: ↑

Was that the year we played the Raiders and they ran like 30 straight times on us without a single pass?
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Oh my God. I was at that game, and you just brought up such painful memeories. What a fucking frustrating nightmare to watch

Dierking · Nov 18, 2020

Br4d said: ↑

The Chicago Cubs pioneered this approach with the "Come out to beautiful Wrigley Field and enjoy a day in the sun!" campaigns of the 30's through the 60's when the franchise struggled every year on the field. They avoided talking about the teams chances year after year because everybody knew the Cubs stunk. They still filled Wrigley Field on a regular basis, selling the beauty of the Ivy-covered walls and the family experience sitting in the stands watching a ball game on a fine summer afternoon.
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Dierking · Nov 18, 2020

Br4d said: ↑

Here's what I would do:

1. Cut the food and beverage prices at the concession stands.

Make feeding the family at the game not a "take out a second mortgage" experience. Offer simple staples like hot dogs and hamburgers at normal fast food prices. Offer family favorite packages that include a couple of hotdogs, a couple of hamburgers, 4 medium/small non-alcoholic beverages, french fries/onion rings, etc at a price that it makes sense for a family of 4 to buy the package instead of piece-mealing it. Maybe $20 tops.

You can have a different tier of concessions near the luxury boxes/suites that offer less of a fast food experience at higher prices. Put these in areas that draw foot traffic from the higher-priced ticket areas. There's no point in forcing people who are on a budget to drag their kids past the marketing for these sites.

You could conduct marketing campaigns around the normal sites, giving parents a view of exactly what the cost of a trip to the stadium was and making it seem like a much more palatable cost.

2. Increase integration of the cheerleaders both racially and by gender.

More African-American cheerleaders, more Hispanic cheerleaders, more Asian cheerleaders. Women *and* men.

Why?

Because then you can market the cheerleaders as a major part of the show. Marketing cheerleaders heavily right now is not so easy because truth be told women and men, young and old, have different reactions to scantily clad young women. For some people they are an inducement to come to the game and for others they are a reason to stay away. Adding men to the roster blunts that effect. It makes cheerleaders more of a neutral attraction and less likely to be viewed in a strong negative light by anybody. This also makes them more marketable to a wider audience. There's a lot of wealth in the area that does not really view football as a prime attraction - add some fresh faces and new routines and market heavily along those lines and you might have an inroad to new customers.

Now you can do major marketing themes around the cheerleaders, with dance and drums, with acrobatics and formations, etc. You can give the game a bit of the college feel around it's bits and trimmings - very few people react negatively to a mini-marching band approach to marketing. It will take a bit more skill to be a NY Jets Cheerleader but that's not a bad thing.

3. Market with partners that really need a boost at this point due to the pandemic.

Airlines are the obvious target here. Everybody is floundering at this point with travel restrictions and some positive marketing that is not hugely expensive would be a huge boon for many of these companies.

Picture a big carrier with a virtual vacation to Polynesia on the scoreboard during an early September game at halftime. The Jets newly formed female cheerleaders are out on the field in grass skirts with lei's on their head dancing around the male cheerleaders as the men beat the big drums to a South Seas refrain booming out of the stadium's sound system. Choreograph it right and you have a 5 minute spectacle that is great marketing for the carrier, for the Jets and for the stadium.

Later in the season you could do holiday themed mini-events at halftime with the girls and guys promoting travel during the holidays. You could do a costumed Halloween spectacle to entertain at halftime with the scoreboard flashing the sponsors Halloween candies in a progression as the mayhem ensues on the field.

Leverage the new entertainment squad with the marketing group and lots of possibilities open up.
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How about drafting some guys who can play football?

Br4d · Nov 18, 2020

Dierking said: ↑

How about drafting some guys who can play football?
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Oh, yeah I definitely want the marketing department to participate in the draft process and other football related matters. ;p

Stevied · Nov 18, 2020

Br4d said: ↑

Oh, yeah I definitely want the marketing department to participate in the draft process and other football related matters. ;p
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Why not? How much worse can they do

Ralebird · Nov 19, 2020

Footballgod214 said: ↑

Yeah for sure. It probably happened the year we hired Mac. Instead of starting our MUCH NEEDED rebuild THEN, we went for broke, brought Revis back in ($17M) and tried to win it all. It was only after THAT and a few more bad years that the Johnsons finally agreed we DO need a rebuild.

Welcome in Joe Douglas! FINALLY, a rebuild we can be proud of.
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Hmm, do you think we could delay the celebration until there might be an accomplishment or two?

Brian Poole Trade Rumor

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Brian Poole Trade Rumor

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