Seahawks weren't a bad overhaul. They force too much neon into things, but overall not bad. Although it wasn't too bad to begin with....see below. But Dolphins, Vikings, Jaguars, Bucs, Cardinals, Eagles, etc, were all disasters. It's not like we don't have a long track record with Nike to evaluate, and the results have not been good.
As someone born in raised in South Ozone Park Queens I'm in love with how the words of NEW YORK are being sported on the helmet and hopefully the Jersey as well. NJ stole our team. But New York still owns the name.
Design wise, it's USUALLY the client's fault. All of these designers can create amazing concepts, but you're only as good as the client lets you be. The work I'm referring to is selling the conceptualization to the client, if you don't do that well, the client will lead you down some horrendous paths.
So explain basically how this would work in this instance. The Jets want to change their uniforms and call Nike in for a meeting and basically explain what kind of changes they want and how they would want the uniform to appeal to the fans? Then does Nike come up with different examples of what the Jets want to do or do the Jets supply several blue prints and Nike puts it all into action and then brings back to jets for a final approval type deal ?
Actually, both. A company like Nike will usually do all their own work, but the Jets have their own Marketing division (so that's where it gets dicey). Nike most likely did all of the work, presented it to Jets Marketing, Jets Marketing/Ownership make suggestions. Once that circle has been started, that will continue until they get the product everyone is happy with. Like I said to someone a few posts back, the client is usually your biggest enemy. These designers can literally accomplish anything, but the client will make changes that steer a design off course. When it comes to design concepts, you have to be an expert at delivering your conceptualization and selling it to the client. Otherwise, you can get some really bad designs. Anytime I see a poor design, I attribute it to the client and not the designer. No GOOD designer willingly puts out terrible work, but they gotta eat.
I like that shade of green in terms of JB Smoove's tie ... more than likely the green we will be getting. Also, note the font ... its been consistently used.
Theyre good when they pay..... better when they pay without being a PIA....... One particular one was for a local company that primarily does hot sauces (local Datil Pepper) and has a secondary company that does packaged food products / gift packs. Well they were awesome to work with.... but their main distributor was Wal-Mart..... and they had authority to over rule and interject all their stupid ideas.... I was pissed at first (they dumbed down everything) but finally I said "Fine you can change everything, I'm charging by the hour"
Shit happens all the time! That's why I get the feeling Chris Johnson was looking to leave his mark on the Jets. This was a go big or go home campaign.
So is everyone in Curb a Jets fan then? Edit: Yes, that's what I'm taking from 160 pages in this thread.
While I can see placeholders being used on documents, like the One Jets Drive episode, and on merch samples, which could be what the cap is, with a grand reveal 2 days away you can be damn sure that they have already produced real versions of the uni, caps etc for the launch and that they are geared up to go into full production if they haven't already done so. I'm still not convinced that Nike have been involved in the overall rebrand. That would be crazy from my viewpoint as someone who has been involved with big rebrand projects. Sure, get them to design the unis and some merchandise if you want but to a framework and brand outline that has already been created by a proper creative team working to your brief as the client.
