With all the talk about PSL sales before the season, I haven’t a single post about how PSL prices are likely to hold up/fall in the coming years. Although PSL’s are new to Jets fan, they have been used in other places and there are sure to be “mature” markets out there? Are the Bears, Pats, Browns, Colts fans getting killed on the resale market? Full Disclosure: I invested $2500 in a ½ share of two LLEZ seats and $1500 in a flatscreen. I am not treating (nor should you) treating my PSL as an “investment.”
The jets have a projected 30 year life of stadium with option to renew for 5 more years after year 30. The absolute best case estimate is Jets will be there for 35 years most likely 30. PSLs historically only will rise in value if you have very good seats in a section and shortly after PSL sale team does very well. However, do you want to sell then? If you got row one LSL on 30 yard line and Jets go to superbowl in 2012 are you selling them? Once stadium is a few years old and Jets have a so so team PSL will most likely fall in value 3% a year to they hit a value of zero in year 30. Someone with two 15k seats or 30K will see his seats go down like this 29, 28,27, 26, 25.24, 23 etc. However, you have lost opportunity cost of your money, for instance your could buy a 30 year muni bond at 5% and you would receive $1,500 a year interest for next 30 years. Therefore, PSL depreciation plus lost opportunity cost is $2,500 a year. But remember I am not counting opportunity cost of reinvesting the $1,500 a year in interest payments. Now if you took finnancing it is even worse.
The jets have a projected 30 year life of stadium with option to renew for 5 more years after year 30. The absolute best case estimate is Jets will be there for 35 years most likely 30. PSLs historically only will rise in value if you have very good seats in a section and shortly after PSL sale team does very well. However, do you want to sell then? If you got row one LSL on 30 yard line and Jets go to superbowl in 2012 are you selling them? Once stadium is a few years old and Jets have a so so team PSL will most likely fall in value 3% a year to they hit a value of zero in year 30. Someone with two 15k seats or 30K will see his seats go down like this 29, 28,27, 26, 25.24, 23 etc. However, you have lost opportunity cost of your money, for instance your could buy a 30 year muni bond at 5% and you would receive $1,500 a year interest for next 30 years. Therefore, PSL depreciation plus lost opportunity cost is $2,500 a year. But remember I am not counting opportunity cost of reinvesting the $1,500 a year in interest payments. Now if you took finnancing it is even worse.
I have a short attention span, can't read some of Row One posts. This is a message board for fun, not a work data base that I need to read slowly and figure out for certification. You are intense Row One. How much time do you put into thinking about this stuff? Do you work for the NFL?
Nope but I find it funny as people who would be too scared to buy a common stock or corporate bond or even buy a cd that matures further out than one year are buying no money down psls like it is monoply money without any thought beyond year one. Best is guys who bought four in Mezz A 4k, then jumped to LGL for 7.5k and now to LSL for 10K. Somehow their 16k in PSLs became 40k in PSLs due to Jets double-upselling them. Good luck selling those PSLs one day. Most likely only PSLs easy to sell are good LL EZ in the $2,500 seats. Do people really think they are throwing $40,000 worth of PSLs on ebay one day and someone is buying them on a credit card?
New England does not have PSL's which is why their seats are so highly priced. I don't believe Cleveland has them either. I think that the best re-selling seats will be in the $2.5K - $5K zones, as well as a limited amount of seats in the $6K - $10K zones. Anything more than that you better be ready to have those seats until the stadium is torn down unless this team becomes a regular Super Bowl champion. And I mean, c'mon, we are the Jets. If we ever win a 2nd Super Bowl we probably won't win another one for another 40+ years.
The reason you find this "funny" (odd is probably the word you're looking for) all goes back to your perception of Jets ticket sales in general. The first three things you mention are all investments, and then you lump the fourth thing (PSLs) in with these investments and compare them together. This is like grouping the purchase of apples, oranges, bananas and manhole covers together. Did you ever take the test in school where they show you a picture of a grasshopper, an ant and a cricket and then the fourth picture is a giraffe, and then they ask you to identify the one that doesn't fit? Did you ever have difficulty with this? Just wondering. And in case you're wondering what my point is, if anyone ever asks you again to identify the one picute that doesn't fit, that being where (A) is a common stock, (B) is a bond, (C) is a certificate of deposit and (D) is a PSL, the correct answer would be (D). A PSL is NOT an investment (for the 818,942 time) and all the rest are. You're finding it "funny" because these people are buying the tickets TO USE THEM and go to games. You don't and haven't been looking at themn this way. You're buying them strictly for return on "investment." Again, that's your business and I wish you the best of luck, but the truth is, messing with these PSLs and tickets is a loser's game. I've been a STHer for 25 years and others, like Seafood and Champ, have been doing it as long or longer, and we all know there are no winners if you're in this to make a "profit." This is especially true today with the extra load of the PSLs on their backs. I know you don't want to believe this and you're smarter than all the others before you that have tried (without the PSL load on top I may add), but I'm just sayin'. You will continue to believe this, but it's important that the readers here know this is cockamamie bullshit and not reality. These fucking tickets are ALL PRICED for perfection with absolutely NO room for the downside (i.e., no Superbowl this year, key injuries, 6-10 season, etc., etc.). It's oimportant that readers know their buying the tickets to use and enjoy the tailgates and games, etc., and not think they will make a profit, becuase the results are going to be far from it, IMHO.
Looks Like Steeler fans did pretty well. Source: Their official site - Unfortunately, I cannot post links yet. Listing Number Number of Seats Seating Area Section Row Asking Price Status 19786 2 100 Level End Zone 123 Q $25,000 For Sale 19354 2 100 Level End Zone 122 G $22,500 For Sale 19272 2 100 Level End Zone 121 W $23,000 For Sale 19034 4 100 Level End Zone 123 G $52,000 For Sale 18997 2 100 Level End Zone 123 N $30,000 For Sale 18954 4 100 Level End Zone 125 BB $60,000 For Sale 18922 2 100 Level End Zone 123 DD $25,000 For Sale 18762 2 100 Level End Zone 122 M $32,000 For Sale 18747 2 100 Level End Zone 120 BB $25,000 For Sale 18728 4 100 Level End Zone 123 CC $54,000 For Sale 18654 3 100 Level End Zone 124 EE $65,000 For Sale 18603 2 100 Level End Zone 121 J $20,000 For Sale 18330 2 100 Level End Zone 124 Q $28,000 For Sale 20028 2 100 Level End Zone 123 AA Transfer in Progress 18769 1 100 Level End Zone 121 U Transfer in Progress
That's just a listing of what people are TRYING to sell their PSL's for...not actual sales. And just think, when the Jets win that sixth superbowl the sky will be the limit! All PSL purchasers will be able to retire.
Remember Dynamic pricing is future of sports, where every seat has its own price based on demand. Many Many Jet fans bought seats based on personal preferances. I like way back under cover, I like in the middle as I rarely piss, I like back row as I stand a lot and hate down in front crowd, I like really high up for a better overal view or my favorite I like aisle by lower priced side on sideline as I don't have to deal with people walking up and down aisle blocking my view. Meanwhile low rows and aisle towards higher priced sections are going to be the better resale. Remember. Each row you go back you are competing with more and more secondary Market PSLS. Also non aisle is same event. For instance in section 135 and 142 only few seats by aisle by higher priced section and maybe first few rows can command a price of any sort in secondary based on their own unique merits. However, row 20 and back within 20 seats of cheaper side are pure commodity seats, only way you can sell them is being cheapest priced. Same thing trying to sell row 20 and back UD EZ tickets on stubhub, they all suck, only people buying are value shoppers, only cheapest pair will sell. In secondary people will want rows one, two or three on side towards higher priced, then rows 15-30 on aisle or close to aisle by higher priced sectition. Every other seat (around 75%) will be a commoditiy seat where the race to bottom in terms of pricing to sell your psl will riegn supreme
The only thing that protects fans from dynamic pricing is season ticket. Forgetting PSL's and their impact on things, lets assume you are owner of an NFL team: The Bulldogs. Your stadium holds 60,000 + suite revenue. For simplicity sake, all tickets have the same Price Assume you have data that shows the optimal price using dynamic pricing for each game on the 10 game schedule would be: Cowboys $300 Giants: 300 Steelers: 300 Bills: 75 Bengals: 100 (thanksgiving game) Rams: 75 Raiders: 100 Bills: 75 Pre-Season: 50 (for both games combined) The total value of a season's worth of games = $1375. BUT - the team cannot charge $1375 for season tickets. Because it has 60,000 seats to sell, it will charge $100 per game or $1,200 per year. Assuming it sells all its season tickets, it will generate $72m in revenues. Why would the Bulldogs only charge $1200 when the optimal value is $1375? Simple, the person who is willing to write a check for season tickets is not necessarily the same guy willing to pay $300 to see the Giants, Steelers and Cowboys. I have a theory that the Jets will officially sellout no matter what. Any remaining seats after PSL mania wil be bought by Woody LLC at face value. Woodly LLC will try to reduce losses by dynamic pricing of individual games through a service like Jets Exchange.
Is this in fact legal? (pardon the fact that I am not an attorney) Or is it done under the table per say. Seems a little shady if you ask me.
i have to assume it is, i believe i heard people complaining last year about how the new york baseball teams, the mets more specifically were doing it. saturday games and games against certain opponents costed more than tuesday afternoon against the pirates.
Dynamic pricing is also being introduced on exact seat location. Lets take for example section 144. Row one, two, three and four on aisle is almost dead even with goal line. Plus break in seats between seats two and three make them a double armrest seat. Jets sell that psl for 6k. Meanwhile, row 33 in that section towards LLEZ is way behind endzone 30 or so rows back. Jammed between handicaped section and heavy exit and re-entry traffic and near drip line. Even better, can use quick lower exit by row 7 in 144. Jets would have liked to use airline pricing within sections, which is a form of dynamic pricing. But instead, every seat in a section is the same price which is why the last 25% is so hard to sell. If they tacked a $1,000 surcharge on best 25% and reduced PSL price on worst 25% in a section they could have moved the 25% worst quicker and scalpers and other rich folkwould have paid the extra$1K for best seats
Absolutely legal. The key is to make sure Woody LLC is not easily tied to the Jets Football Club. Any half-decent lawyer can set up a legally separate entity.
I still can't believe they didn't call the first five fows of the UD (especially on the sidelines) the "loge" or somesuch and charge a PSL. I know that I would have paid $5k to have front row UD seats on the 50 yard line.
You never know!! But to be honest if somebody is on the fence about buying a 2500 dollar PSL then they just shouldn't buy one at all. If they do drop prices I don't see them touching the 2500 dollar ones. If any maybe the non alcohol section PSLs. The lower sidelines, lower goal line don't have too many seats left, lower prime is sold out. The bulk of the remaining seats are in the LL Endzones which already have a 2500 dollar PSL pricetag.
The only ones I think they would consider dropping are the 4 $5K corner LL sections and the MezzB. I really think you could see MezzB get reduced to $1.5 or $2K.