The Jets have really screwed over their fans with the whole new stadium and PSL debacle. It's time they started to repair the damage. For one, I think they should follow the lead of the Atlanta Falcons and slash concessions prices by over 50%. Atlanta was brave enough to do it and fans actually spent 16% MORE in total purchases. Here's a sample menu at Mercedes Benz Stadium, tax included: That's $2 for unlimited soda and $5 per beer. They made more money and the fans were happier Full article: http://www.espn.com/nfl/story/_/id/...-more-money-mercedes-benz-stadium-concessions
While I'm entirely in favor of stadiums lowering concessions prices ... the Atlanta Falcons example that keeps getting used is purposefully deceitful (by the article writers, not by the message board posters) in that those using it always mention that fans spent more on concessions, but rarely mentions (or cryptically mentions) that the Falcons actually made less profit. In other words, the Falcons sold more food, generated more revenue from the food, but made less money (because they were selling the food for less profit per item). Until this and other experiments by different teams start showing the teams generating more net profit, this is not something that is going to take over the whole league. EDIT: Now, if someone wanted to make the argument that reduced concession prices allow the team to sell more tickets (increasing their profit from ticket sales), and that the increased ticket sales profit made up for the loss in concessions profit ... that would be interesting. But as far as I know, nobody in the league (or reporting about the league) is making that argument yet.
Hi, I heard this idea being bandied about, and from a marketing standpoint, sure, it makes complete sense and might draw in 20 more people a year. However, damage already done. That POS Palace is the worst business model in history. I wish we had a few Giants fans on here to see what the deal is with them on their PLSs these days. Just to compare notes and see if they're getting raped 'Deliverance' style, too. Doubt it; because UD was $1K for PSL (transfer rights) and the Jets tacked on $12.5K to PSLs in sweet sections. Jets $25K, Giants $12.5K, same sections. Trust me, I will never give up the verbal assault on this FO.
They grossed 16% more in Atlanta, but what happened to the profit margin? Seems it should have been considerably less.
Jets are already profitable without any ticket/concession sales. If they want to make nice to their fans this is a good way to do it.
A quick back of the envelope calculation would say that if they sold 16% more at 50% reduced prices, then they sold 232% more inventory. To figure out the net on that you need to know their gross margins on COGS from last year which I don't have. But my sense is that profit on those actual sales is less than at the higher prices so doing this wouldn't make business sense purely on maximizing food profit. The team would have to make it up elsewhere. I think the Jets would definitely sell more tickets with cheaper concessions, but reading the article the Falcons sold 88% more in merchandise sales which I don't think were discounted. The margins on gear is huge. But IMO the biggest effect is in the intangibles of fan appreciation and good will, which is at the bottom of the gutter right with the Jets fanbase
Four score and seven years ago, my Daddy would put his binoculars around his neck and make me smuggle in two Pabst Blue Ribbons in the binoculars' case. Fit perfectly, and worked every time! Damn terrorists messed that all up, but someone managed to get a stun gun through security! Signed, -Mrs. championjets69
Do we have the Jets prices to make the argument?I have no idea what Woody Johnson charges for hotdogs.
It's also hard to fit food through the mouth hole on the paper bag masks people are wearing over there heads to Jets games since Bowles took over.
Who needs mouth holes when a plastic bag is far more efficient to suffocate yourself to death with? Who cares about pollution in the ocean and recycling? Not this gal. Plastic for the win!
After 5 hours of tailgating, I don't need to buy any more food inside, but the least they could do is charge a little less than $5-6 for a bottle of water and less than $12 for a 16oz beer. The next prices to slash are those of the lower level seats. Once that happens, we might see a rise in season tickets again. No one is running to grab their wallets because the Outer Space Level has seats going for $45.
